Branding

Logotype

2025

Forclaz is the trekking brand of Decathlon. The main goal of building a common graphic identity is to simplify the understanding of the sport and the use of the products. Graphic design highlights functions, technologies or conception choices which have been made to reduce our environmental impact. Our Forclaz products are designed to be durable and as timeless as possible. This following market trends doesn't make any sense for us. 

This is the reason why our graphic treatment is minimalistic and can be easily adapted to future topics.